The CEO of the largest publisher in Europe obliges the use of AI in the editorial rooms
The use of AI as a writing room is no longer a suggestion, but an expectation, in the parent company of Politico and commercial initiates Axel Springer after a meeting of all the hands in the largest publishing company in Europe led by CEO Mathias Döpfner, according to a report on Wednesday by newsletter.
“I tell you that what is happening at the moment with regard to technology is the biggest change in modern civilization,” said Döpfner, according to the editor -in -chief of the status, Oliver Darcy, who examined an unlisted YouTube video of the World Réunion on Wednesday. “The first internet wave is nothing against these developments.”
Streaming on a company’s scale from a scene at the headquarters of Berlin of Axel Springer, the “passionate and urgent message” lasted almost an hour. Döpfner has covered several subjects, but AI was the central theme, including its own experiences using the tool to create memos and whole presentations.
“It’s really like a new start,” he said. “A new era.”
Döpfner clearly indicated that each employee of each department was to kiss technology
“No one in the company must explain in the company why they or he uses AI to do something-if a presentation must be prepared or analyze a document,” he said. “Just explain that if you haven’t used AI. This is really something you need to explain because it shouldn’t happen.”
Döpfner did not give specific directives or policies, but suggested that it could be used in certain editorial efforts.
“Of course, each error must be avoided and the credibility and the veracity of our reports are the most important thing,” he said, adding that the errors caused by AI are inevitable but necessary to start implementing the new technology. “If we make a mistake, we have to apologize.”
He noted that avoiding errors like the “hallucinations” of the language model is the responsibility of the user.
“You use how much you want, but you also take responsibility that you double and tripled that it is true,” he said. “If you made a mistake with AI, it’s the same thing as you did without AI”
Regarding the disclosure of the use of AI as a research and writing tool in the articles, Döpfner said that it would not be necessary more than when using Google to search for information.
“We will never say that this article was done with AI help,” he said. “We always use all sources of information, and in the future more and more AI.”
Döpfner relayed how after attending the Sun Valley conference, he recorded a memo note on his meetings and traversed it by Chatgpt to create a summary for his leaders.
“It was the most perfect document I have ever sent,” said the director of the media, admitting that he is based on the Openai model for everything, from analysis to writing opinions. He said technology already disrupts publishing activities, noting how direct traffic between Axel Springer’s properties has dropped considerably after Google began to generate its own news summaries with AI.
“It is a little suspicion of what can happen and will happen with artificial intelligence,” he said. “Everything will be disturbed.”
