NFL & Fanatics re-imagine 32 franchises with limited collection kits

In North America, “football” means touching, Hayons and Sunday rituals. For the rest of the world, it is a game of goals, songs and club ridges. Now, the two versions of sport collide in a cross collection that already turns heads.

Fanatics and the NFL have teamed up with the “Football X Football” collection, a series of limited edition jerseys that reinvent all NFL teams through the objective of the design of classic football kit.

Each of the 32 shirts is fully leaning into the aesthetics of the world game – think of retro necklaces, the models of inspiration from the world and the typography that feels more maracanã than Metlife. But below the surface, each piece is still rooted in the unique identity of the NFL of each team.

To ensure that the balance was authentic, the fanatics brought together a world design team from Europe, South America and the United States, mixing vintage football iconography with the colors, legacy and culture of fans of each NFL franchise.

These are not your typical fan tops. They are at stake, the concept kit in part and the complete collector’s bait.

The collection was exclusively available between June 20 and June 22 at the Fanatics Fest NYC, which ran to the Javits Center in Hell’s Kitchen, Manhattan – If you were there, you undoubtedly got hold of something special.

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