The legend of the golf world, Tiger Woods, was not only the face of sport, but over time, also took care of the critical decision -making roles with regard to the PGA Tour.
As director of players at the PGA Tour Policy Board, the major winner 15 times has assumed a more active governance role in recent years, joining the colleagues members of the Adam Scott Board of Directors, Patrick Cantlay, WebB Simpson and others.
Although he was Mia by Professional Golf, he never left his presence invisible, and something similar has happened while the PGA Tour announced its new boss.
Tiger Woods sends a clear message to the new CEO of PGA Tour
Tuesday morning, Woods made a rare appearance without play at TPC River Highlands in Cromwell, Connecticut, for the official announcement of Brian Rolapp as a new director general of the PGA Tour.
While Woods was not there to put the Travelers championship there, his presence alongside the Leadership Tour sent a clear message – this rental has its full support.
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ROLAPP, a graduate of the Harvard Business School, spent 22 years at the NFL, more recently as media and business chief, where he helped negotiate more than $ 110 billion in media rights agreements and launched digital platforms like NFL +.
Now, he is entering the best executive role of golf at a time when the tour sails on fractured relationships with LIV golf and a changing commercial landscape.
“I am honored to join the PGA Tour at such a pivotal time”, ” Rolapp said at the press conference before the tournament.
“The PGA Tour represents the highest level of competition, integrity and global opportunity in the golf game, and I deeply believe in the mission of the tour and its potential to become even stronger.”
Woods echoed this optimism in a post on X later in the morning:
“Congratulations to Brian to become CEO of the PGA Tour. I am delighted to know where the tour heads. And a big thank you to Jay for everything he did for our game and for the players and the fans.”
Congratulations to Brian for having become CEO of the PGA Tour. I am delighted to know where the tour is heading. And a big thank you to Jay for everything he has done for our game and for the players and the fans. https://t.co/o9bypppszh3
– Tiger Woods (@tigerwoods) June 17, 2025
The appointment of Rolapp follows a unanimous vote by the CEO’s research committee, which included Woods, Scott, Arthur M. Blank, Joe Gorder and Sam Kennedy.
He will be CEO of PGA Tour, Inc. and PGA Tour Enterprises, falling under the two boards of directors, while Jay Monahan remains a commissioner until 2026 to ensure a smooth transition.
Monahan himself called Rolapp “The perfect choice for the next chapter of the PGA Tour,” addition, “His arrival strengthens our management team and reflects our common commitment to the continuous development of the tour.”
ROLAPP, for its part, recognized Woods’s influence during the process, qualifying its involvement as “significant” and praising its dedication to the next generation of players.
With the approval of the Big Cat and Rolapp’s commercial strategies for the PGA Tour clearly bet on a new era.
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