PlayStation Plus prices will continue to increase while players continue to upgrade

As part of a large -scale Sony business segment meeting, there have been a lot of discussion on the state of Playstation and its plans for future income. One aspect raised was the significant income of PlayStation Plus and the confirmation that prices will continue to increase in the future. And Sony thinks that it is very good, given the recent trends in spending for players.

“Subscribers are increasingly choosing our premium and additional levels, which now represent around 38% of the total subscribers,” said SIE president and chief executive officer Hideaki Nishino.

During fiscal year 22, the percentage of PS more on premium and extra subscribers was 17% and 13% respectively. By FY24, which had reached 22%and 16%, totaling this 38%number. Sony notes that it’s even After A global price increase, where in September 2023, annual prices increased by 35% in certain regions. And again, growth.

The deepest subscription service we always hear about is Xbox Game Pass, Microsoft of archived and day games that has players with $ 20 per month to access. But with the huge fleet of Sony PlayStation consoles in nature, PS Plus is a huge income driver, and it is despite not having something close to the extent of Game Pass.

The market has managed where you have no choice but to subscribe to these services if you want to play console games, unlike PC, where you only pay for your real Internet. Thus, prices can increase indefinitely without real consequences, and players are gathered in higher levels over time. Sony is satisfied with the place where things go and how much they can continue to increase the rates:

“The PlayStation Plus service offers great value for our players, and we will continue to add more value and adjust our pricing strategy dynamically to maximize profitability.”

If you want to read “adjust our price strategy dynamically to maximize profitability” in a way other than “the prices will continue”, I have a microtransaction of a bridge to sell you.

Increasingly, console manufacturers rely on online services income to be the monetary printer rather than console sales with lower margins. This is more true for Xbox than PlayStation, given close to the sales of Xbox equipment in recent times, but PS Plus is also a huge business for Sony. And they know that consumers do not really have a choice but to continue to pay with their online games who have had the hostage.

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