Are online Black Friday deals better than in-store deals?
Yes, Black Friday deals online are often better than those you’ll find in store. Amazon regularly offers exclusive online-only discounts, Lightning Deals, and early access promotions that you won’t get anywhere else. Shopping online also means avoiding crowds, paying faster and comparing prices instantly. Instead of battling chaos in-store, you can score the best Black Friday savings from home with just a few clicks.
How can I best prepare for Black Friday sales?
To maximize savings on Amazon Black Friday 2025 deals, start by making a list of must-have items and track current prices so you know when a real deal drops. Create or update your Amazon account for faster checkout, enable 1-click ordering if you use it, and add your favorite products to your wishlist or cart so you can monitor price changes. To get the greatest benefit, sign up for deal alerts, subscribe to our E! Insider Shop newsletter and follow our Instagram updates for real-time Amazon Lightning deals and early Black Friday price drops.
When do Black Friday deals start and end?
Black Friday 2025 officially falls on November 28, but Amazon traditionally launches its first Black Friday deals well before the holiday, sometimes weeks in advance. Most of the best Amazon Black Friday beauty and shopping deals will come in waves, starting in early November, ramping up during Thanksgiving week and continuing through Cyber Monday. Inventory sells out quickly, so buying early is the best way to get the best discounts before they’re gone.
