40 Best Baby Clothing Brands 2025, According to Real Parents

Budget bulk purchases: This is where parents will spend a lot of their time but hopefully not a lot of their hard-earned money. You can find tons of essentials, at some of their lowest prices, at big box retailers. Parents we surveyed say these types of clothes are perfect for the messiest activities (an afternoon at the playground or an arts and crafts class, for example), and they’re essential for that extra set of clothes your daycare or preschool will ask you to store in your child’s cubby.
Refined essentials and special occasion outfits: Tap here for certified organic cotton clothing, heavy-duty sleepwear, and lots of photogenic fits. In this section you will find quality sweaters and jackets for the cold, baby swimsuits (with UV protection!) for the summer, the softest shoes for the first steps and even designer clothes for the littlest guests.
How much should I spend on baby clothes?
The exact amount you should spend on baby clothes is directly related to your personal budget. You can easily find baby clothes that cost over $40 each, but keep in mind: babies, especially newborns, grow very quickly without their clothes. Additionally, babies’ clothes are subject to consequences such as spit-up, diaper blowouts, and later, food messes. For this reason, we recommend more economical pieces, ranging between $10 and $20 per item. Buy and used sales are also a good strategy for getting some of these more expensive pieces for special occasions.
Whether you’re looking for organic-only options, opting for neutral tones, or trying to cram in as many mommy and me outfits as possible while they’re still nice, we’re happy to help you shop for some of the best baby clothes, according to the parents we surveyed.




