Bad Bunny performs on the largest scene in the entertainment industry. The singer will be at the head of the part-time show of the Super Bowl 2026 in Levi’s Stadium in Santa Clara, California. The NFL shared the news during Sunday evening football on NBC and Peacock.
The Puerto Rican singer put the concert after a highly profitable residence in Puerto Rico who would have added $ 733 million to the island’s economy. He will then have a tour of Europe and South America and previously spoke of not setting dates in the United States due to concerns that Ice would target his performance. Bad Bunny is expected to host the first of season 51 of “Saturday Night Live” on October 4.
“What I feel goes beyond me. It is for those who preceded me and have run countless yards to be able to come and mark a touchdown … It is for my people, my culture and our history.
Watch the video ad here:
“What Benito has done and continues to do for Porto Rico is really inspiring. We are honored to have it on the biggest scene in the world,” added Shawn “Jay-Z” Carter, who organizes the half-time show via Roc Nation.
“Bad Bunny represents the world’s energy and cultural dynamism that define today’s musical scene. As one of the most influential and streamlined artists in the world, its unique ability to fill genres, languages and the public makes him an exciting and natural choice to take the half-time stage of the Super Bowl. ” said Jon Barker, vice-president of the production of world events for the NFL. “We know that its dynamic performance, its creative vision and its deep connection with fans will offer the unforgettable experience that we expect from this emblematic cultural moment.”
“The show at halftime is the ultimate celebration of music and culture, and few artists embody this intersection more perfectly and authentically than Bad Bunny,” said Oliver Schusser, vice-president of music, sports and Apple rhythms. “At Apple Music, we had the privilege of working in close collaboration with Bad Bunny over the years and looking at his meteoric ascent in one of the most influential artists of our time was really incredible. His music not only broke records, but he once again has records of Latin music raised at the center of pop culture of fans of fans.
The news occurs after speculation has intensified on social media on which would interpret the half-time show of Apple Music Super Bowl. Reports have surfaced during the weekend on Taylor Swift and Adele who both succeeded in honor this year.
Rapper Kendrick Lamar recently headed the show at halftime in 2025. The match between the Eagles of Philadelphia and the Chiefs of Kansas City marked the most watched Super Bowl in history. He marked 127.7 million viewers through the digital properties of Fox, Fox Deportes, Tubi, Telemundo and NFL, according to Nielsen Figures and Analytics of Tubi / NFL.
Lamar’s half-time show has also set a new record as the most watched half-time performance in the History with an audience of 133.5 million viewers. The half-time show was up 3% compared to the 129.3 million viewers who set Usher’s half-time show in 2024. The most recent artists also include Rihanna in 2023, Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Lamar in 2022, The Weeknd in 2021 and Shakira and Jennifer Lopez 2020.
The Super Bowl LX is broadcast on Sunday, February 8 on NBC and Peacock.
