How a startup stands out on the crowded market of the AI ​​scribes

The only way to reach the clinical adoption of AI is to design products that serve doctors in a natural and personalized way, according to a CEO of startup.

It was a complaint made by Tom Kelly, CEO of the company Ai Scribe Heidi Health, during an interview last week at the Digital Health Conference Reuters in Nashville.

The field of AI is developing at a rapid pace – and in many ways, that makes the clinical space of AI a somewhat unexplored territory for suppliers. Health systems often choose the wrong AI tools, and many end up changing sellers in a few years, Kelly noted.

When a new type of AI tool emerges, health systems tend to choose “first generation” technological products at the start, Kelly said that these tools are often selected according to the ease of integration, rather than usability or clinical relevance.

“A good example is the health products of the population. Epic has one, and there are a lot of different suppliers. More than 5 to 10 years, the company that broke out was innovative. It is one of the companies that came later and spent more time determining the right cases of use and incentives,” he said.

In Kelly’s opinion, health systems must focus on conviviality and the probability of adoption of clinicians when buying an AI tool in a category rich in competitors. He noted that this is particularly true for AI scribes.

The AI ​​scribes need a doctoral approach, said Kelly. Users will abandon the tools that feel generic or clumsy, so the adoption of clinicians is the real challenge and should be the priority, he said.

“What you are trying to do is replace what the doctor does in their heads – the writing work of the note that he was going to type or dictate. That, ”said Kelly.

He said that the Heidi team is obsessed with ensuring that the user experience feels indigenous and natural to each user, preserving the distinct voice of the clinician.

Too often, people “dilute the documentation to give the impression that everything is one in the same one,” said Kelly. But in his eyes, clinical notes are an emblem of the way a clinician practices medicine.

“The brutalist and brilliant surgeon writes notes without punishing information and no longer. Think, ”said Kelly.

Over time, it will become even more important for health care developers to pay particular attention to these types of nuances, he added.

Over the next five years, suppliers will probably use AI to have patients with patients on the management of their chronic conditions, in particular in value -based contracts, predicts Kelly. These types of conversations have an even higher degree of tone and style subtleties than clinical notes.

“There is a higher degree of preference, personality and intuition that each doctor has, and which cannot be replaced by a singular AI prescribed by the organization. You can try – but you will only get 10 to 20% adoption,” said Kelly.

For Kelly, adoption rates are King. He believes that Heidi’s attention on the adoption of clinicians could help him stand out from other suppliers such as Abridge, Suki and the atmosphere – in particular because other aspects such as integration, data structuring and income cycle coding are “highly merchant”.

Kelly said that adoption measures should be greater than statistics on the integration and speed of deployment.

Clinical documentation sellers often have high total session numbers, noted Kelly. He recalled a presentation he saw in March at the HIMSS conference during which a manager declared to the hearing that his company generated grades for 500,000 sessions on 600 sites per week.

“It is quite easy to do a little mathematics and understand that it is probably less than one session per week for a supplier. For us, our reference is around 25 years-so if it is more than 25 sessions per week, it is a real product user,” he said.

Heidi offers a free level, which allows individual clinicians to test the tool by themselves.

This model led to organic adoption directly by clinicians, sometimes overputing the paid scribfing tools that health systems have officially implemented, Kelly noted.

Heidi wins his paid customers once enough clinicians in a Tell Leadership organization that they appreciate the tool, he said. Currently, about half of Heidi customers are American suppliers, the rest located in Australia, Canada, the United Kingdom and New Zealand.

Some of Heidi’s customers include Cedars-Sinai, NYC Health + Hospitals, Indiana Health Group and Hawse Health.

Photo: Megaflopp, Getty Images