Inside the NFL will come back for the 2025-2026 season, The Hollywood Reporter A learned, but the longtime studio show obtains a large restart, changing formats and moves to a new house: X, the technological platform controlled by Elon Musk.
Inside the NFL on x I will make his debut his first episode on September 8, with publication plans at least 10 short-circuit episodes each week before the Super Bowl next year on February 8. NFL films will continue to produce the series. Ryan Clark, ESPN NFL analyst and former Pittsburgh Steelers security, will welcome the series, although the leaders of NFL Films suggest that other names could join him over the season.
The new version of Inside the NFL will take many segments of the studio show and will turn into shorter dishes, including “Mic’d Up Moments”, with an exclusive audio of the first in the air captured by the NFL Films team; “Big Game Edits”, featuring cinematographic summary of the biggest games of the week; “Wire Watch”, where players react at their own times microphones; and round tables, led by Clark.
“The beauty of freeing content on X is that you are not confined to a rigid television format – it does not need to be a strict programming block of half an hour or an hour. An episode could be a minute; THR. “This also allows episodes to adapt to the scenarios of the season faster and organically according to what is happening competitively throughout the season. I am delighted to see what NFL Films does with this type of freedom of creation.”
“The way we all look at this kind of thing has evolved so much in recent years,” adds Keith Cossrow, content manager for NFL films. “NFL Films used X to publish some of our best Audio Mic’d Up – always promoting Inside the NFL On television – and these figures were great. This summer, we associated ourselves with X to present another deductible of long films from the NFL, The top 100In a completely new way has seen solid results. At one point, the bulb continued for all of us here at Films: it may be time to cut the man in the middle, so to speak, and to go directly to our audience which seems to consume this thing especially on social networks anyway. As soon as we presented the concept of daily publication Inside the NFL The “episodes” at X, they were on. So we all have the impression that it is a perfect fit. Now we will see if we are right.
However, the change is important, in particular for a show that can trace its origins almost half a century (the show made its debut in 1977), from HBO and Showtime to Paramount + and, more recently, the CW, which has chosen not to bring the show earlier this year.
“The time is over when Inside the NFL will make a package of strengths for each game, and we know that it bothers some longtime fans of the show. It bothers us too! Cossrow says. There is so much content from all directions now. I think everyone in the business must focus on things that distinguish their business and that NFL films are no exception. We will therefore focus on the delivery of the best of what our cameras and our microphones capture: the most exclusive elements of the biggest games and stars, as quickly as possible. »»
For X, the agreement considerably strengthens its original NFL content and maintains it to a regular rate throughout the season. Live sports are a key engine of engagement on the platform, says Smith.
“The football fandom thrives on X, a high -level conversation category, and the NFL, a longtime key partner, helps to feed our vertical content,” explains Smith. “With NFL Top 100The first original series of X with the films of the NFL and the NFL, we made a massive audience, a commitment and a retention during the pre-season. In the heels of this success, we all knew that we wanted to bring together our first original series in season.
“What better way to do it then by taking another emblematic IP which has a considerable inheritance and cultural meaning, and by reinventing it for a digital audience, deploying it where they consume and already converse around their favorite NFL content,” he adds. “It is the future of entertainment – the NFL can have the relationship with their audience and their fans base thanks to premium content on X in a more direct manner than if it has been broadcast on television – and we want to allow creators of all sizes to have this relationship with their audience on the most intrinsically social platform.”
