Kpop demon hunters coming in theaters reveal the real reason for its enormous success

At this point, if you have not already looked at “Kpop Demon Hunters”, you have probably had several people in your life telling you that you have to, that it is incredible and that it is their new favorite film. The word of mouth campaign is one of the most powerful of recent memory, the film remaining in the first place on the list of American films in Netflix for two months. Globally, this is just a lower place.

The Streamer is launching so many films and shows on the wall these days that it is unlikely that anyone who could have predicted the massive success of the film. And with the news that “Kpop Demon Hunters” arrives in theaters for a brief commitment to sing on August 23 and 24, the wave shows no sign of death so early. So what is the secret sauce? Why is this film – An original and original animated musical film is completely streaming – so incredibly dominant?

Of course, you have to give credit to the animation team, the casting of the voice, the songs themselves (whose independent popularity certainly plays a massive role), and the intersection with K-Pop-a genre which has become massive in the world in the last decade. But at the same time, I believe that the real secret of the film is something else – a method of fandom largely neglected by the rapid rhythm of the content at the age of streaming: Rewatch.

People straighten this film as a madman, and it becomes a central element of the whole community of fans of “Kpop Demon Hunters”.

Several people told me to watch the film before listening to them (then to thank them naturally in turn, because yes, it’s great). I even heard part of the music “Kpop Demon Hunters” before my first vision. But I did not take note of the phenomenon backwards until two different friends, a few days apart, have mentioned to me how many times they have seen it.

Five times. Seven times. These were the figures I just heard people in my immediate circle. Now I am a serial rewatcher. I believe that a film or a show is fundamentally something different the second time because your brain and your heart engage with it differently. But I rarely hear people mention repeated views as a key element in the way they get involved with new stories about streaming. There are so many things new All the time. Even the measures of success on a platform like Netflix focus mainly on the immediate impact, with little attention to projects that develop a long tail.

So, I did a little excavation. You do not have to spend long on the subtrushed “Kpop Demon Hunters” to see that the Rewatch culture is deeply rooted in the Fandom as a whole. There are memes and entire threads dedicated to the idea, urging other aficionados to come back again and again. People claim 20, 30, 96 Rewatchs. This unique aspect of the Fandom is certainly a huge reason why the film arrives in theaters more than two months After its beginnings on June 20. Netflix has not seen it happening, and almost everyone who buys a ticket for film shows will have already seen the film – probably several times. This is the point.

“Kpop Demon Hunters” is already the biggest animated film in Netflix of all time. It is also clear that a large part of this success is that people continue to return to the film over and over again, by multiplying their time spent. There are even whole threads reddit dedicated to monitoring the way it accumulates on the list of films of all time in streamer, keeping tabs on things like when Netflix ceases to count the minutes watched. Director Maggie Kang has already said that she had ideas for a suite “Kpop Demon Hunters”, and with this degree of success, it would be ridiculous for Netflix not to capitalize.

The “why” of all this is more difficult to nail. You might say that this is a film perfectly suited to the Tiktok and AO3 generation, filled with catchy choirs, fan-art and heavy expedition characters. You can talk about the modern trend of the “comfort watch”, amplified by a terrifying global reality, which makes this kind of history comfortable on best friends, demon idiots and naturally attractive neurodiversity. You can face it with the global phenomenon that is K-pop and the culture of idols. Or you can simply raft it on unknowable nature suddenly.

Whatever the formula you want to write, the results speak for themselves and Rewatch has never been stronger. Looks like the perfect choice for a physical press release, EH, Netflix? But then, of course, all these faithful fans would not have to continue paying your constantly increasing subscription fees, so maybe not.

Even the inherent stretches of streaming cannot keep me with it, however. Two months later, “Kpop Demon Hunters” increases, above. It’s, as they say, the moment.