A new Taylor Swift era is with us, because the artist awarded at Grammy Award recently announced his new album, “The Life of a Showgirl”.
The news came while Swift teased its appearance on the “New Heights” podcast, organized by Jason and Travis Kelce, Swift’s boyfriend. The episode will be released on Wednesday and marks the first time that Swift will be on the podcast.
The NHL teams reacted accordingly to the news of the SWIFT album. The league even published its own photo of Swift and Kelce on the ice.
A new era is there …
(📸: @tkelce)) pic.twitter.com/um8pn0d5ah
– NHL (@nhl) August 12, 2025
The pop star is not foreign to the hockey scene. Swift and Kelce attended match 4 of the Stanley 2025 Cup final between Florida Panthers and EDMONTON Oilers. Kelce is a fan of Chicago Blackhawks, but welcomed the star of the Panthers Matthew Tkachuk in a “New Heights” episode in February. The two also celebrated together in July 2024.
A plethora of teams has created the announcement of Swift in a creative way.
The winger Jarome Iginla, a fame temple, rocked n ° 12 for the Flames from 1996 to 2013. With “The Life of a Showgirl” being the 12th Swift album, Calgary presented Iginla on a blanket with Orange Glitter, a wink to the SWIFT website which has a similar color.
Ji12 ❤️🔥 pic.twitter.com/fzxf6ha302
– Calgary Flames (@nhlflames) August 12, 2025
The Hurricanes opted for two positions, but it was their most recent who won steam on social networks. They published an email from “Our VP”, asking why they did not collaborate with Swift. Maybe it’s their final game?
A real email that we received from our vice-president.
Why didn’t we think about that before? pic.twitter.com/r5owfbs90a
– Carolina Hurricanes (@canes) August 12, 2025
The NHL season approaching, the Blue Jackets decided to tease their own next era with an album cover. The orange color is a nod to the theme of the latest Swift album.
Ready for our next era ❤️🔥 pic.twitter.com/hrrusoj6dz
– Columbus Blue Jackets (@Bluejacketsnhl) August 12, 2025
Florida had its detective caps stressing that the Swift necklace in the teaser “New Heights” was a Pantier panther pendant. The panthers also identified a “TS” in red at the back and included a photo of Swift and Kelce in a final game of the Stanley Cup.
Wait … is this game on us ?? pic.twitter.com/x8vse3zsj6
– Florida Panthers (@Flapanthers) August 12, 2025
The Wild presented their left winger n ° 12, Matt Boldy, who collected a 73 -point career summit last season.
MB12 pic.twitter.com/huz2mypemc
– Minnesota Wild (@Mnwild) August 12, 2025
The story of Swift with the predators of Nashville dates from the late 2000s, when it appeared in an advertisement for the franchise. Nashville has exploited this story by publishing photos of Swift rocking a predatory sweater during performance.
Such a beautiful color on you, @ Taylorswift13 💙 pic.twitter.com/zzztwi2424
– Nashville Predators (@predsnhl) August 12, 2025
The Devils referred to a quick word to highlight their captain, Nico Hischier. They created their own album cover with the title: “The life of a captain”.
Smiling like a devil. pic.twitter.com/eubsushaj0
– New Jersey Devils (@njdevils) August 12, 2025
The Icelanders orange and blue color palette corresponds to the Swift theme, and they have made sure to draw from it.
New era in summer pic.twitter.com/xlgoxpcqk4
– New York Islanders (@Nyislanders) August 12, 2025
Swift shared the news from his album at 12:12 a.m. on Tuesday morning, and Ottawa recognized their own 12 – the Shane Pinto Center.
Everyone seems to talk about 12 today for any reason 🤷️ pic.twitter.com/gjcbhf0php
– Ottawa Senators (@Senators) August 12, 2025
The flyers used the sparkling orange color to modify a photo so that defender Travis Sanheim shakes a similar look. Their second image includes more colors with the Flyers logo and “to see the next era …” written below.
Welcome to the time of Orange. 🧡 pic.twitter.com/9onvd08aiy
– Philadelphia flyers (@nhlflyers) August 12, 2025
The Penguins also exploited the theme of glitter, but in their black and yellow colors. The look is similar to what appears on the Swift website as a space reserved for the album cover.
The life of the Penguins 25.26 season … ❤️🔥 pic.twitter.com/rjxuoxqzs3
– Pittsburgh Penguins (@penguins) August 12, 2025
St. Louis’ logos are fully displayed with blue glitter, another wink to the Swift web page.
Great year for new eras pic.twitter.com/rk1pkx1yf2
– St. Louis Blues (@stlouisblues) August 12, 2025
Fans spotted Maple Leafs winger William Nylander during Swift concerts in November, it is logical that he highlighted before the album’s release.
❤️🔥 pic.twitter.com/7u5cytxlb3
– Toronto Maple Leafs (@Mapleleafs) August 12, 2025
Winnipeg had his own 12 in the defender Dylan Demelo, who brought the number during the 2019-20 season after being exchanged for the franchise. Demelo is now changing n ° 2, but the jets have still recognized his old number.
DD12 🧡 pic.twitter.com/f1nolabek5
– Winnipeg jets (@nhljet) August 12, 2025
