The change in whom Keep the power of Cannes Lions, the annual creativity and advertising festival, is palpable. I am here for the first time (a comment on the growing importance of the event), and the city’s speech is the rise of the creator – they are everywhere here on the Croisette, speed dating with the biggest brands in the world, matchmaking while advertisers try to find a toe in the Z generation (or at least the culture they are driving now) and that advertisers are trying to capture new income.
At the center of the conversation, of course, is Youtube, which, having brought more than a dozen names of high -level creators, arrived in France to capture its share of the 185 billion dollars in advertising money paying into the programming led by the creator this year, a quantity of expenses that will exceed traditional media in 2025. Traditional media in 2025. (For a masterclass of business in the creator’s economy, will undergo for Natalie JarveyExcellent Love and subscribe.)
It was with this backdrop that I interviewed CEO of YouTube Neal Mohan Tête-à-tête at Adweek House Cannes Lions yesterday on June 17.
In our large conversation, I opened by questioning Mohan on Netflix Co-PDG Ted Sarandos“Recent comments on YouTube. Netflix recently started calling YouTube his real competition (YouTube has a bigger part of television than Netflix), and Sarandos said that YouTube was to “kill time”, while his streamer is to “spend time”. Mohan’s fiery response: “Who am I to say what spends time, engage in time, time of quality, kill time?” It is we all as consumers – the 2 billion people who come to YouTube every day – we decide how to spend our time. ” He adds: “I think it’s frankly just the industry that speaks to itself.”
Other highlights of our broad and fast conversation: Mohan responds if the 2 billion dollars per year ticket agreement is reported from the NFL; tease the plans for the global expansion of the rights of sport; And breaks down the way the company has quietly captured a market share of the massive podcast of Apple and Spotify. And stay until the end – for the last Mohan stroke in Netflix. He also has clear and insightful words on the Minecraft Film, the power of the Fandom and the Communities, and what you need to know if you are a marketing specialist today.
You will find below a text version of our conversation, edited for the structure and the length for paid subscribers; You can listen to the whole conversation on The ankle podcastAnd you can watch the video, of course, YouTube.
Janice Min: I want to start with the cultural change you know well. YouTube now represents 11% of all time on televisions. This may not look like a large number – this is a massive number. It is the first streaming platform to exceed this step.
The second place is Netflix at around 8.5%. I will read certain things that Ted Sarandos, the Netflix CO-PDG, recently said about YouTube, then I want you to react. Okay, here are some sick burns to come.
Neal Mohan: Let’s see what you have.
